About Raymond Loewy
Raymond Loewy ( LOH-ee, French: [ʁɛmɔ̃ levi]; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its cover on October 31, 1949. Loewy spent most of his professional career in the United States, becoming a naturalized citizen in 1938. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus interior, Coca-Cola vending machines and bottle redesign, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. He was engaged by equipment manufacturer International Harvester to overhaul its entire product line, and his team also assisted competitor Allis-Chalmers. He undertook numerous railroad designs, including the Pennsylvania Railroad S1 and T1 locomotives, the color scheme and Eagle motif for the first streamliners of the Missouri Pacific Railroad, and a number of lesser known color scheme and car interior designs for other railroads. Loewy worked with designer Donald Dohner to enhance the design of the PRR GG1. Loewy's career spanned seven decades. The press referred to Loewy as The Man Who Shaped America, The Father of Streamlining and The Father of Industrial Design. Loewy distinguished himself early with the design of a successful model aircraft, which won the Gordon Bennett Cup for model airplanes in 1908. Studebaker first retained Loewy and Associates and Helen Dryden as design consultants in 1936 and in 1939 Loewy began work with the principal designer Virgil Exner.
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