About Peter Mayle
Peter Mayle was a British businessman turned author who moved to France in the 1980s. He wrote a series of bestselling memoirs of his life there, beginning with A Year in Provence (1989). It was there that he discovered that he was more interested in advertising than oil and he wrote to David Ogilvy, the head of the advertising agency that had the Shell account at that time, asking for a job. Ogilvy offered him a job as a junior account executive, but Mayle's interest was more on the creative side of the business and he subsequently became a copywriter in 1961 based in its New York City office. A 1972 advertising slogan written by Mayle for Wonderloaf Bread was used as a football chant by supporters of Tottenham Hotspur, and became the basis of the song "Nice One Cyril".
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