About Sonny Vaccaro
John Paul Vincent "Sonny" Vaccaro is an American former sports marketing executive. He lives in Santa Monica, California. He convinced Nike, whose annual revenue had since risen to $834 million, to sign the player, who until then had been focused on Adidas, and subsequently created the Air Jordan brand. Also in 1984, with Nike's sponsorship, Vaccaro founded ABCD Camp, a summer basketball camp for high school students. Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan to his first sneaker deal. Vaccaro's idea of paying coaches to provide Nike shoes for their athletes was so simple and so successful that Vaccaro quickly became the golden man of Nike sports marketing.
Biography source: Wikipedia. The profile adds birthday-specific historical context from the Celebs Birthday Today editorial database.