About Robert Cade
James Robert Cade was an American physician, university professor, research scientist and inventor. Cade, a native of Texas, earned his bachelor and medical degrees at the University of Texas, and became a professor of medicine and nephrology at the University of Florida. Although Cade engaged in many areas of medical research, he is most widely remembered as the leader of the research team that created the sports drink Gatorade. Gatorade went on to have significant medical applications for treating dehydration in patients, and has generated over $500 million in royalties for the university. Cade's research team discovered that football players were losing up to 18 pounds (8.2 kilograms) during the three hours of a college football game, and that ninety to ninety-five percent of that loss was water. In fact, according to Cade, when Gators lineman Larry Gagner first tried it, he spat it out and strongly suggested that the original experimental formula tasted more like bodily waste. Gatorade achieved national prominence as a result of the Gators' first Orange Bowl title over the Georgia Tech Yellow Jackets in January 1967.
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