About Alfred A. Knopf Sr.
Alfred Abraham Knopf Sr. was an American publisher of the 20th century, and co-founder of Alfred A. Knopf, Inc. His contemporaries included the likes of Bennett Cerf and Donald Klopfer, and Frank Nelson Doubleday, J. Henry Harper and Henry Holt. Knopf paid special attention to the quality of printing, binding and design in his books, and earned a reputation as a purist in both content and presentation. Knopf, along with Blanche Knopf, founded the publishing house Alfred A. From 1924 to 1934, he published the famous literary magazine founded by Mencken and Nathan, The American Mercury. Knopf, who worked for Alfred briefly, then became a film director and producer. Knopf Jr. left the company in 1959 to found Atheneum Publishers, Alfred and Blanche became concerned about the eventual fate of their publishing house, which had always been a family business.
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