About Theodore Levitt
Theodore Levitt was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer". Books: The Third Sector: New Tactics for a Responsive Society. 1973 Marketing for business growth, 1974, New York: McGraw-Hill, First ed. published in 1969 under the title: The marketing mode.
Biography source: Wikipedia. The profile adds birthday-specific historical context from the Celebs Birthday Today editorial database.